Moscow increasingly targeted the Italian fashion. Russia is the sixth market for textiles and fashion, fourth (after France, Germany and Switzerland) if one considers only the clothing sector. The importance of the Russian market is confirmed in these days of the participation of Italian companies in the 20th edition of CPM Collection Premiere Moscow, the most important exhibition of clothing and accessories for men, women, children and intimate + hosted all Expo-centre Fairgrounds in the heart of Moscow. expose here – from yesterday to Friday – 235 companies with 351 brands organized by Ente Fashion Italy (EMI), the trade fair organization promoted by the Italian Fashion System and the Center of Florence for Fashion. Between January and October 2012 exports of textiles and fashion in Russia exceeded EUR 1.2 billion for the 87% with the clothing (EUR 1.05 billion).
Which is almost identical to the positive balance of the balance of trade with the Russian Federation. Compared to the first ten months of 2011, sales in 2012 increased both in value (+9.7% and +9.9% of the total considering only the clothes), both in quantity (+5.5%). Among the products with better performance: the outerwear (male and female clothing), shirts (especially men) and the women’s outerwear.
Even the swimwear is growing with the costumes and women (+10.7%) and men (20.8%). Under the Agreement between SMI and Intesa Sanpaolo to promote exports, this evening the Italian Embassy in Moscow will host a meeting with local buyers with the participation of numerous exhibiting companies associated with SMI, among them: F.lli Totaro Maglificio Mafrat (found under the brand names Scervino Street Girl, Ferrari Junior, Gf Ferre, Laura Biagiotti Dolls, and others), In.Pro.di (with the brands Fabio Inghirami, Reporter, Pancaldi, San Remo Mens Fashion, Peter & Sons, Ingram); Perofil, Preca Brummel, Pierre Mantoux and Valstar.
“The aim of the partnership with Intesa Sanpaolo – says Paolo Bastianello, vice president with responsibility Smi Internationalization – is the provision of financial services, assistance and advice to enhance the competitiveness of companies in the textile and fashion in foreign markets, including the Russian strategic importance.” Next stop, announces Bastianello, a trade mission in the Urals, in particular in Ekaterinburg with an incoming buyers from major towns. “The aim is to know directly the retail landscape of fashion products (such as shopping malls, department stores, mono-brand, multi-brand stores), to develop B2B between Italian companies participating retailers, distributors and importers Russians organize moments friendly with qualified operators and the local press.”