Prints in black & white polka dot revisited the archives and made in Italy, the jacket with shoulder 80s combined with pinstriped trousers and turtleneck in soft black leather or faux for that little black dress on the only invasion sleeve embroidery of butterfly’s gold in 3D. Still, a patchwork of dots of different sizes to suit the cross in life and stopped by a fastening strap that turns your legs. The pants – one leg and the other spotted pinstripe – worn with a coat over, always spotted, and blue crepe sheath dress with high neck with gold buttons on the sleeves and butterfly brooch on the throat.
Fausto Puglisi’s debut as creative director of Emanuel Ungaro is inspired, says the designer backstage, “a Parisian who lives in Los Angeles in the late 70-early 80’s. the key is the desirability, color, sensuality and it is an honor and a challenge for me to play this historic brand: I do it with respect and joy.” Excited, Puglisi said to have always admired” the audacity of Mr. Ungaro, the first in the fashion world to make choices that seemed wrong, mixing such strange colors, which turned out to be successful then regularly.”
To produce and distribute the brand is the Aeffe, thanks to the partnership agreement with the Aimz Asim Abdullah, the richest entrepreneur in Silicon Valley with a house on the bay of San Francisco.”We start from scratch because the brand was no longer distributed – says the president of Aeffe, Massimo Ferretti – and this is a strong point: in practice, it is a start-up that is receiving excellent feedback, will be produced in Italy by Aeffe 250-280 and distributed in stores in autumn-winter 2013-14. Department stores including the U.S. and Japan, where the brand has been a best seller in the past.”
Ferretti does not indicate, for the moment, the target revenue, but he expects”a significant volume of business. And, to the achievement of shared goals with Aimz, the agreement, which has a duration of seven years seven, we can get hold of a significant proportion of Ungaro, obviously the minority.”