“The other evening, after the first day of Micam, very intense, we went to a few customers at a restaurant in Rho. The greatest satisfaction was to see that the owner, a woman elegant and refined, always moving from one table to another, wearing Stonefly shoes. This is precisely our goal: to create shoes that combine comfort, color and design, especially for women.”
Andrea Tomat introduces this anecdote strategies of the company of which he is president and the Micam – the largest trade fair being held in Milan until tomorrow – has brought new collections that use Second Skin technology, patented by the Venetian.”The trend of comfortable dress is in progress for some time and has infected rightly the world of fashionable footwear. Satisfy the male audience is easier than to please women, especially when we consider the countries of Southern Europe, where we are traditionally more present. The Second Skin offers us this opportunity, because we were able to make comfortable shoes with a heel medium to medium high: this was the challenge.”
Stonefly shoes in 2012 reached 85 million in sales, with a percentage of exports by 50% for 2013 Andrea aims to maintain the same result, although the weight of the Italian market, which can be difficult to grow.”Italy is going through a really bad time – continues Andrea -. On the one hand I am convinced that people and companies have the resources to overcome the other hand are a bit ‘worried about everything that surrounds us and the political impasse in which we are. But I want to be confident in the change and the possibility that this time you really are able to make reforms that the country needs.”
The objective of Andrea is to grow in markets such as Northern Europe, the UK, Germany, the Netherlands, but also in the emerging markets of South America, primarily Mexico, and Eastern Europe.
“Thanks to the Second Skin technology, developed by the R & D internal, we are signing new distribution agreements, particularly in Asia, meaning China, but also Japan, Taiwan, Korea – says the number one Stonefly trend shoes, who is also President of Lotto -. In the process of development we have made numerous and frequent testing of women, from different countries, ethnic groups and professions. Their positive feedback we have shown that the road was right, and their comments have led to a progressive improvement of the prototype. Finally, we conducted tests on women who are not used to wearing heels, especially in a day: test passed successfully. Even the most difficult use of shoes”high” were affected by the effect of the enveloping softness of Second Skin trends.” This shoes is can be one of must have shoe collection in you wardrobe.