Directed by James Lima, Prada unveils short films dedicated to the newly launched “Inside Bag” collection – “The Swimmer”.
In these short films the director tells the true essence of the luxury Italian fashion house, Lima adds a series of surreal, dreamlike animated and wonderful underwater concept to the movies entitled “The Swimmer”.
The new it bag of the house was launched during the autumn winter 2015 catwalk and officially ready to become the object of desire of fashionistas all over the world. The new Inside Bag is told in these six short films that Prada has released in recent days on their social channels and on its official website.
You can watch the video at www.facebook.com/Prada/
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