Studies and rankings can be quite tedious and very little exciting in general. Here we present today the new brand value study by the marketing firm Millward Brown, the detail on clothing, luxury brands and beauty companies gives us insight. Quite the forefront, again, the French luxury houses Louis Vuitton and Hermès, and also the sporting goods manufacturer Nike was in its greatly improved position compared to the previous year. In addition to clothing and luxury goods, the fields “Technology” and “Personal Care” listed where the Internet giant Google and the company L’Oréal again have the edge.
What is the brand value study?
What can give us the ranking of the 100 most valuable brands in the world actually shed? The marketing and market research company Millward Brown analysis thousands of the valuable international brands based on financial values and the subjective assessment of consumers. To this end, over two million people are interviewed, from their opinion then itself – results in the market value of a company – in combination with the financial numbers. So we can consumers and of course competitors draw conclusions from the results, which mark both strong sales results achieved, as is also popular at the end consumer through advertising, social media strategies and trust. See also Louis Vuitton summer 2014 with Jessica Hart for Cruise collection campaign!
The apparel sector has seen the largest increases in this year’s study. Labels like Uniqlo, Nike and Adidas continuously climb the ranking ladder. It stands above all the sporting goods manufacturer Nike in the “Apparel” out. With 55 percent of the brand Riese from second climb last year at number one and pushes the vertical fashion retailer Zara from the throne. In a ranking of areas Nike ranked No. 34 and can be improved in the Top 100 for all 22 places. A look at the field of “Technology” may explain the rapid rise in its infancy. Online giants like Google, Facebook and Twitter dominate the rankings and influence various aspects of life of the users. Especially, Nike has expanded in recent months with their service Nike + pure range of sportswear to an additional area, which also in other areas of life as the customer Clothing accompanied. This offer is brought to the Buyer good and accordingly positive is the evaluation of the surveyed study participants. Discover also H & M sportswear spring summer 2014!
Zara must indeed admit defeat against Nike, but still managed to improve by 15 percent and is also in the Top 100 ranking 37th Likewise brands such as H & M, Uniqlo, Adidas and Hugo Boss are the Spaniards in every way. All could be increased in the double digits. Since the top 10 brands in the clothing sector, all were able to increase as much; this explains also the sensational rise of the whole area.
The Top 10 Apparel in the overview:
- Nike (ranked 34 in the top 100)
- Zara (ranked 37 in the top 100)
- H & M (ranked 63 in the top 100)
- Ralph Lauren
- Hugo Boss
- Tommy Hilfiger
That big luxury groups such as Louis Vuitton, Gucci and Hermès achieve their greatest profit with accessories, it is no longer a secret. It-bags, shoes and sunglasses are the epitome of luxury and long common status symbols. So new bags models are also always explains to the must-haves of the season, to encourage fashionistas to buy. Louis Vuitton is in the “Luxury” the undisputed number one with its classics bags like the Speedy Bag and the typical LV Monogram heard this label in the wardrobe of any woman. Hermès, Gucci and Prada are this development but in every way. The Birkin, Bamboo or Prada tote stands on the wish lists of every woman and enjoy an extremely long waiting lists.
In the jewelry and watch area Cartier and Rolex can keep their places from last year or even better. The French Haute Joaillerie house increased its brand value by 40 percent, making it next to Burberry in the top 10 unchallenged. Burberry was also able to slip into the top 10 most valuable brands in the UK. This can be explained by the strong rejuvenation of the brand in recent times. Models such as Cara Delevingne and Suki Waterhouse act as brand ambassadors and give the dusty label again new twist. Even young women are aware of the traditional house so again.
The Top 10 Luxury in the overview:
- Louis Vuitton (Ranked 30 in the top 100)
- Hermès (ranked 41 in the top 100)
- Gucci (number 60 in the top 100)
- Prada (ranked 96 in the top 100)
The brand study holds this year, only a few surprises. Here again the most important facts at a glance:
- Google solves Apple in the top 100 list in the first place from.
- Twitter and LinkedIn can present themselves as the most successful newcomers.
- Social Media channels are playing an increasingly important role in the life of consumers. This has an effect on the ranking of the top 100 brands.
- Emotional increases the chance to position successful year to a brand of the year.
- The apparel sector recorded the largest increase in value.
- Tech brands such as Facebook and Twitter make up 29 percent of the total value of all brands.
- Western brands were able to increase the overall ranking compared to recent years.
Source: Luxury Society