RECYCLE & BE REWARDED!
Kiehl’s Since 1851 Unveils Limited Edition Label Art Series with Elizabeth Olsen & Maggie Q.
Program provides 65,000 Recycling Labels to 650 K-12 Schools in the United States
In honor of Earth Day, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is proud to donate $50,000 to Recycle Across America™ (RAA), a not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion, stimulate the environmental economy and expedite progress. www.recycleacrossamerica.org. These funds will be used to create 65,000 standardized recycling labels to 650 K-12 schools in the United States.
The donated funds will be raised from Kiehl’s Limited Edition Label Art series, featuring art by this year’s Friends of Kiehl’s, Elizabeth Olsen and Maggie Q. 100% of net profits, up to $50,000, from this, Kiehl’s seventh Earth Day campaign, will benefit Recycle Across America™. To date, Kiehl’s has raised $250,000 for RAA, supplying recycling labels to the following school districts: San Diego, Houston, Scottsdale, Culver City, and an additional 2,500 independent schools throughout the U.S.
“We started working with Recycle Across America in 2012 and have continued with them since. Their mission to introduce solutions that make recycling more simple, comprehensive and effective in the United States is perfectly aligned with our Recycle & Be Rewarded program. Since 2009, Kiehl’s has collected 2,500,000 empty Kiehl’s bottles from our shoppers and recycled them on their behalf, while also rewarding them with free products. It’s proven that by simplifying the process, we can truly create change. We hope to reach over 3,000,000 this year!” said Chris Salgardo, President, Kiehl’s USA.
The Limited Edition Creamy Eye Treatment with Avocado series features Earth-inspired designs by socially conscious influencers Elisabeth Olsen and Maggie Q, depicting their vision of social responsibility.
Both designs were created in collaboration with artist/sculptor Fernando Mastrangelo, of AMMA Studio in Brooklyn, who is known for his work with everyday materials (salt, coffee, sand & silica). To support the launch, celebrity photographer Christopher Makos will capture each personality in his unique segmented-portrait style.
Staying true to Kiehl’s mission of supporting initiatives to preserve and protect the environment, two “Friends of Kiehl’s” have created the Limited Edition labels for Kiehl’s iconic Creamy Eye Treatment with Avocado, made with Avocado Oil, Vitamins A & E, Shea Butter, Sodium PCA, and Beta-Carotene
CREAMY EYE TREATMENT WITH AVOCADO
Responding to customer requests and needs, Kiehl’s Since 1851 proudly introduces Creamy Eye Treatment with Avocado. This thick, creamy preparation helps keep the delicate skin around the eye area well hydrated.
The fatty acids naturally found in Avocado Oil are superbly rich and act as effective moisturizers. Additionally, they provide a natural and gentle source of Vitamin A. Contains a high level of Shea Butter, known as a skin conditioning agent.
There is a unique two-part structure of the cream for dual hydration. Upon immediate application, the cream feels buttery to the skin. Gently blending the preparation on the skin will burst a barrier so that water is then released for maximum moisturization. This cream feels soothing to the skin and offers a most refreshing sensation. The texture also allows the cream to hold its place in the delicate under-eye area so it absorbs well and will not migrate into the eyes.
This colorant and fragrance-free treatment has been Ophthalmologist tested to be safe and gentle for use around the eye area. Additionally, this eye cream can be worn day or night. It also performs well under eye makeup.
Key Ingredients: Avocado Oil, Vitamins A & E, Shea Butter, Sodium PCA, and Beta-Carotene.
Suggested Retail Price: .95 oz., $47.00
RECYCLE & BE REWARDED!
Recycle and Be Rewarded! is a program in which patrons of Kiehl’s free-standing stores may return their empty Kiehl’s bottles, tubes and jars for recycling, in exchange for product. This program is now available in Kiehl’s free-standing stores nationwide. Since 2009, Kiehl’s has recycled over 2,500,000 bottles!
How it works:
- Patrons will receive a Recycle and Be Rewarded! card in any Kiehl’s free-standing store, and will be encouraged to be eco-conscious and return empty Kiehl’s bottles and tubes to any Kiehl’s store.
- The Recycle and Be Rewarded! card will be stamped in-store, each time a Kiehl’s empty is returned for recycling.
- Upon returning the 10th empty and receiving the 10th stamp, each Kiehl’s patron may choose an item from the Official Kiehl’s Travel Collection.
- After the Recycle and Be Rewarded! card has been filled, each patron will receive a fresh card for ongoing recycling.
We invite all Kiehl’s patrons to participate in this program, as well as do what they can to recycle and live an eco-conscious lifestyle. For locations of Kiehl’s free-standing stores, please visit http://www.kiehls.com/storelocator.
About Kiehl’s Since 1851:
Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl’s freestanding stores nationwide, Kiehl’s products are available at www.Kiehls.com, by mail order at 1-800-KIEHLS-2 as well as through select specialty retailers worldwide.
About Recycle Across America:
Recycle Across America® (RAA) is a 501(c)(3) non-profit organization which has developed the first ever society-wide standardized labeling system for recycling bins to help eliminate the public confusion surrounding recycling. The standardized labels are being used by some of the most notable companies in the world and are resulting in more than 50% increases in recyclables being collected — with significantly less trash being thrown in the recycling bins. As a result, the economics of processing recyclables becomes more viable and stable, thereby allowing more companies to commit to using recycled materials in their manufacturing. For this reason, RAA and the standardized labels have been identified as a world-changing solution by Ashoka Innovators for the Public, and have been referred to as “…one of the top environmental fixes taking root today,” by the New York Times. For more information, visit: www.recycleacrossamerica.org