Introducing Joogii’s Sleek New Unisex Watch for Sophisticated Cosmopolitans

Timeless simplicity is getting bigger, bolder and swankier than ever with the arrival of Joogii’s new J1 watch collection.

Joogii Unisex J1 Timepieces with Modern Simplicity

Here, I’m happy to share exciting design news from the new essential modern-living brand, Joogii, as this week they officially launched a Kickstarter campaign for their debut J1 wristwatch; the ultimate tool for today’s sophisticated cosmopolitan.

J1 Rose Gold Black Acrylic with Handmade Leather Straps

Putting a sexy, simplistic and seamlessly unisex twist on the classic timepiece, Joogii’s LA-based husband and wife team created the brand’s debut design keeping in mind influences from the “work hard, play hard” mentality of today’s fast-paced, global world. Available in three models and finishes, with the option of black or tan handmade leather straps, the J1 is crafted in the USA from the highest quality materials.

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J1 - Asphalt and J1 - Charcoal Timepieces Joogii

Joogii’s daring, yet sleek and chic wristwatch is available now through Nov. 16th, with perfect timing for the holidays! To pledge and secure a J1 watch, you can visit the Kickstarter page and have access to a special limited-time offer of 50% off for early birds.

Joogii Unisex J1 Watch in Asphalt, Charcoal & Rose gold

With a design-focused approach, Joogii’s husband and wife creators, Diogo and Juliette Felippelli, created a watch that took all details into consideration, from the the quality of the materials and finishes, to the size and proportion of each component. The result is a watch with unpretentious simplicity and cosmopolitan sophistication. Available in three models – Asphalt, Charcoal and Rose Gold – with an option of black or tan handmade leather straps, the J1 line features:

  • A modern, PVD-coated 45mm stainless steel casing
  • Swiss Ronda 715 3H movement
  • Robust 24 MM genuine leather strap handmade in the USA
  • Unique angular lug design
  • Clean, minimal face
  • Sapphire crystal glass
  • 5 ATM water resistance

Inspired by the modern sensibilities and simple geometric forms popularized by the Bauhaus design movement in the early 20th century which focused on “studying the essentials,” the creators set out to reflect this same concept with a tie to modern city living.

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The Latest Joogii Unisex J1 Wristwatch Collection in 3 Models

As a couple, the Felippelli’s know a thing or two about experiencing the energy of different cities around the world, as the story of their company goes back to their initial meeting in Brazil nearly 10 years ago, at the start of their love story. That love has taken them all over the world, ultimately leading them to merge their passions for design and vibrant city life to build Joogii, and hence the J1 was born.

Joogii Unisex J1 Watch Featuring Modern Sensibilities and Simple Geometric Forms

In perfect timing for the upcoming holiday season, Joogii’s J1 Kickstarter campaign kicks off today and will continue until November 16, 2015, with estimated delivery to backers by March 2016. With watches starting at $119 for super early bird backers, daring sophisticates will have time on their side with Joogii’s modern take on the classic timepiece.

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JOOGII is a Los Angeles-based design studio founded by husband and wife team Diogo and Juliette Felippelli. For more information, visit





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