Presenting the new Liu Jo 2017-2018 Fall Winter campaign starring supermodels Joan Smalls and Anna Mila Guyenz.
Ready-to-wear brand Liu Jo announced on Tuesday (June 27th) to have enlisted internationally renowned top-model Joan Smalls and young model Anna Mila Guyenz for their autumn-winter 2017-2018 campaign, Female solidarity and complicity. See also: Liu Jo Amazing Fit Jeans Campaign Ft. Martha Hunt & Jasmine Tookes!
Liu Jo 2017-2018 Fall Winter Campaign #StrongTogether
#STRONGTOGETHER – Self-confidence and complicity. Femininity and understanding.
The #StrongTogether concept is being re-strengthened for the new Fall-Winter 2017-18 campaign, renewing values of feminine solidarity and empowerment once again with two new stars: supermodel Joan Smalls and emerging face Anna Mila Guyenz.
Liu Jo renewed their campaign “#StrongTogether” for the third consecutive season, based on femininity, independence, seduction and even more the strength of women. After selecting Jourdan Dunn and Karlie Kloss for the fall-winter 2016 season, Martha Hunt and Jasmine Tookes for spring-summer 2017, the house sets its sights on a new tandem made up of Joan Smalls and Anna Mila Guyenz. Don’t miss: Liu Jo Spring-Summer 2018 Bags Catalogue!
“For a few seasons, we have been developing a brand image that is able to tell our vision of women, which is not just a simple aesthetic vision, but a deeper and intimate reflection,… For the autumn- Winter, we added a new and further connotation, that of feminine solidarity, that Joan and Anna Mila have beautifully interpreted, embodying in a natural and emblematic way the purest values of complicity and feminine empowerment, “says Cristiano Sturniolo, global marketing & communication director of the brand.
The choice of the two series is anything but the fruit of chance. Joan Smalls, world-renowned mannequin with 2.3 million subscribers on Instagram, and Anna Mila Guyenz, young top-up, are compared: the experienced and the novice. But instead of contrasting, the campaign highlights the solidarity, complicity and understanding that unite the two young women.
Directed by Turkish photographer Cuneyt Akeroglu, the campaign presents the strong looks of the house’s autumn-winter 2017 collection, which revolves around pieces with very feminine proportions. Scratches are very present, such as floral print, transparency, and heavy and ultra-elegant exterior pieces.
Strong Together is complicity and feminine empowerment! Joan Smalls and Anna Mila personify with elegance and self confidence the new Liu Jo FW17 Collection. Discover the new FW17-18 Strongtogether campaign: http://bit.ly/FW17_Strong_Together
Liu Jo 2017-2018 Autumn/Winter Collection
Perfectly balanced between bold character and sophisticated charm, the new Fall-Winter 2017 collection tells the story of two worlds, parts of the same woman: Rock Attitude, the aggressive side, and Modern Muse, the most sofisticated one. Essential colors such as black and white with the addition of the powder pink pastel touch, while floral and striped prints bring out the most contemporary side. The novelty is Liu Jo Lovely Guitars print, a series of fun designs featuring lips, guitars and hearts that add a rock note to blazers and mini dresses. The strength of the collection lies above all in the search for fabrics interpreting the new must haves: from the trench coat in envers satin to the wide trousers in twill, from the elegant chiffon dresses to the embroidered tulle evening gowns.
Liu Jo Autumn/Winter 2017-18 Campaign Interview
With supermodel Joan Smalls and new face Anna Mila Guyenz, #strongtogether expresses the value of women and how sharing different experiences becomes a mutually enriching exchange in which women’s solidarity strengthens even further their own individual character.
That’s how Liu Jo interprets the age of women’s empowerment, in which the strength and independence shown by women every day reflect the path to self-assertiveness through the change each woman embodies.
“A woman is a strong being but in a group we’re unstoppable” – Joan Smalls
“Instead of fighting alone they must work together with other women to become even stronger” – Anna Mila
Discover all aspects of #strongtogether and read Joan and Anna Mila’s interview.