Presenting the new Gucci Guilty campaign. Starring Jared Leto, Shot in Venice by Glen Luchford, ideated by creative director Alessandro Michele, the imagery features the baroque-style interiors of Palazzo Polignac.
The story unfolds in Venice, a city that in the past allowed its people to transgress society’s norms, its liberated aura still circling its streets today. Filmed as a set of flashbacks by Glen Luchford, the campaign builds sensual intrigue around an intimate experience between three people. Venice as a backdrop and the rooms of a baroque palace as bucolic setting, Jared Leto stars in the inspiring perfume Gucci Guilty campaign, entering fully into the cosmic universe Alessandro Michele, the executive director of the brand.
“Venice brings out a magical feeling in people. A sense of adventure. It’s a story of people who come here to find themselves and discover aspects of themselves they could not get to see elsewhere,” said the actor.
Leto becomes the great protagonist of an inspiring series of snapshots, conducted by Glen Luchford , where the unmistakable stamp of freedom and appreciated “wonderful anarchy” of which his creative director has so spoken since reached the mark.
That magical, anarchic and free spirit that characterizes the fragrance of Gucci Guilty, a perfume in which the concepts are blurred and the feminine and masculine subtly intertwined to produce unforgettable olfactory notes.
Images Credit: Gucci
Photographer: Glen Luchford
Fashion Editor/Stylist: Suzanne Koller
Actor: Jared Leto
Model: Julia Hafstrom
Model: Vera Van Erp
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