Introducing the ShadeScout App, the First Makeup Color Search Engine from FaceCake. Set aside the brushes and sponges, there’s a new must-have beauty tool in town (and it’s probably in your hand at this very moment).
We’re excited to share that FaceCake Marketing Technologies recently launched ShadeScout — a new app that uses first-ever color search technology and your smartphone’s camera to capture your favorite colors and produce matching cosmetics from 40 of mass and luxury brands, which are then available to try-on in real-time (using your front-facing camera, no photo uploads necessary!). After perfecting your look, you can even buy products directly from the app. With ShadeScout, your mobile device becomes your own virtual beauty counter!
Check out a video of how ShadeScout works here, and download the app (for free) at the iTunes or Google Play store!