H & M Unveils Its 2017 “Conscious Exclusive” Campaign Starring Natalia Vodianova

H & M unveils its 2017 “Conscious Exclusive” campaign starring Natalia Vodianova. The collection designed for the rest of the world on April 20, following the collection’s first global preview today during Amazon’s India Fashion Week.

H & M Conscious Exclusive 2017 – The Journey of a Dress

H & M Unveils Its 2017 “Conscious Exclusive” Campaign Starring Natalia Vodianova Image01

H&M debuts Conscious Exclusive collection 2017, to launch globally this month. Picture courtesy of H&M

H & M Unveils Its 2017 “Conscious Exclusive” Campaign Starring Natalia Vodianova Image02

Natalia Vodianova stars the new H&M’s Conscious Exclusive Collection ad campaign. Image courtesy of H&M

New for the 2017 H & M Conscious Exclusive collection is the material BIONIC® – a recycled polyester made from recovered plastic from shorelines, waterways and coastal communities – will be launched later this month in approximately 180 stores worldwide, including New Delhi’s Select Citywalk mall (via WWD).

H&M debuts 2017 ‘Conscious Exclusive’ collection, to launch globally this month H&M 2017 ‘Conscious Exclusive’ collection campaign, starring Natalia Vodianova.

In addition to accessories made from recycled waste and a variety of women’s garments – including an ethereal statement evening dress of flowing pleats, made from the BIONIC® fabric and sported by Natalia Vodianova in the campaign – this year, 2017 H&M “Conscious Exclusive” collection will also include men’s pieces, and for the first time, a selection of styles for kids. You cannot miss also: H&M Spring Summer Trend Collection.

Conscious Exclusive is a key part of H&M’s move towards a more sustainable future, with 26% of H&M’s entire offering now made from sustainable materials. The goal each year is to increase the share, with the company aiming to have 100% of its cotton sustainably sourced by 2020.

Watch the campaign video “The Journey of a Dress” for H&M’s “Conscious Exclusive” 2017 collection here:

 

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