The French fashion designer Guy Laroche chose Steve Hiett for his advertising campaign spring/summer 2015. The image depicts the model Elena Bartels beside a pool, while sporting a sleeveless, flared mini dress with print at front.
“It’s difficult to photograph summer clothes in winter,” says the photographer. “I was not sure what I wanted to do. The location was perfect, not even the cold and rainy day. I noticed a large window in the pool. I realized that when the model was close to that window and I used my flash, suddenly everything looked like a bar of a sunny beach. So I was very lucky. The combination of this little corner of the location, with a fantastic model and wonderful clothes collection create the perfect atmosphere for a hot summer day.”