Gucci SS17 Ad Campaign: Wild Days and Nights in Rome (Video)

Introducing the Gucci 2017 Spring Summer campaign video. Filmed in Rome by British fashion photographer Glen Luchford, Alessandro Michele’s collections collide with eccentric characters, big cats and other animals in Piazza Navona, the city’s fountains and the Aqueduct Claudio.

Gucci 2017 Spring Summer Campaign Wild Days and Nights in Rome Shot by Glen Luchford

Discover also looks of the special pieces featured in Gift Giving 2016 #GucciGarden Campaign

Gucci 2017 Spring Summer Campaign Shot by Glen Luchford Look-01

Gucci 2017 Spring Summer Campaign Shot by Glen Luchford Look-02

The Gucci 2017 Spring Summer campaign is inspired by where postmodern artist Mario Schifano lived in Rome.

Gucci 2017 Spring Summer Campaign Wild Days and Nights in Rome Shot by Glen Luchford

Captured in the background of this image, Aqueduct Claudio. Built in 38 by the Emperor Caligula and finished by Emperor Claudius in 52, the aqueduct flowed through the Porta Maggiore and brought water into all of the city’s 14 districts and measured over 45 miles, mostly underground.

Gucci 2017 Spring Summer Campaign Shot by Glen Luchford Look-04

Gucci 2017 Spring Summer Campaign Shot by Glen Luchford Look-05

The Gucci SS17 Advertising Campaign: Wild Days and Nights in Rome (Video)

In this film, by Glen Luchford, a band of artists and colorful characters collide in the streets of Rome, feasting on hamburgers dressed in evening gowns, hanging out with tigers and lions and partying in a marble fountain. Inspired by generations of intellectuals and artists that considered Rome to be their home town, some by birth, others through cultural adoption, this campaign is an homage to personalities like Cy Twombly, Mario Schifano and Laura Betti. The result is a series of compelling stories that champions Creative Director Alessandro Michele’s richly textured collections and accessories on unconventional individuals in the eternal city.

See the entire Gucci Spring Summer 2017 collection:
on.gucci.com/SS17

Photographer: Glen Luchford
Creative direction and styling: Alessandro Michele
Art director: Christopher Simmonds
Soundtrack: “Amore disperato” Nada
Music: Varo Venturi
Lyrics: Varo Venturi, Gerardo Manzoli

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Zara Woman FW16/17 Editorial The Coat Edit

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