Introducing the Gucci 2017 Spring Summer campaign video. Filmed in Rome by British fashion photographer Glen Luchford, Alessandro Michele’s collections collide with eccentric characters, big cats and other animals in Piazza Navona, the city’s fountains and the Aqueduct Claudio.
Discover also looks of the special pieces featured in Gift Giving 2016 #GucciGarden Campaign
The Gucci 2017 Spring Summer campaign is inspired by where postmodern artist Mario Schifano lived in Rome.
Captured in the background of this image, Aqueduct Claudio. Built in 38 by the Emperor Caligula and finished by Emperor Claudius in 52, the aqueduct flowed through the Porta Maggiore and brought water into all of the city’s 14 districts and measured over 45 miles, mostly underground.
The Gucci SS17 Advertising Campaign: Wild Days and Nights in Rome (Video)
In this film, by Glen Luchford, a band of artists and colorful characters collide in the streets of Rome, feasting on hamburgers dressed in evening gowns, hanging out with tigers and lions and partying in a marble fountain. Inspired by generations of intellectuals and artists that considered Rome to be their home town, some by birth, others through cultural adoption, this campaign is an homage to personalities like Cy Twombly, Mario Schifano and Laura Betti. The result is a series of compelling stories that champions Creative Director Alessandro Michele’s richly textured collections and accessories on unconventional individuals in the eternal city.
Introducing the #GucciSS17 campaign video. Filmed in Rome, #AlessandroMichele’s collections collide with big cats and other animals in Piazza Navona, the city’s fountains and the Aqueduct Claudio. Photographer: @_glen_luchford Creative direction and styling: #AlessandroMichele Art director: @christophersimmonds Soundtrack: “Amore disperato” Nada Music: Varo Venturi Lyrics: Varo Venturi, Gerardo Manzoli
See the entire Gucci Spring Summer 2017 collection:
Photographer: Glen Luchford
Creative direction and styling: Alessandro Michele
Art director: Christopher Simmonds
Soundtrack: “Amore disperato” Nada
Music: Varo Venturi
Lyrics: Varo Venturi, Gerardo Manzoli