First Look At Gucci’s Spring Summer 2016 Campaign Short Film

First look at the Gucci’s director’s cut of the Spring Summer 2016 campaign short film, directed by Glen Luchford. Featuring urban spaces of Berlin, scenes from the video are shot at dawn on the rooftop of the Maritim Hotel, in a block designed by architect Aldo Rossi in the 80s. The video’s soundtrack is “Goodbye Horses” performed by female vocalist Q Lazzarus. Producer William Garvey wrote “Goodbye Horses” in 1988 about transcendence over those who see the world as only earthly and finite. In Hindu philosophy horses represent the five senses, the song references the ability to lift one’s perception above these physical limitations and to see beyond this perspective.

Gucci's Spring Summer 2016 Campaign short film, directed by Glen Luchford

Image source:

Photographer: Glen Luchford
Creative director: Alessandro Michele
Art director:@christophersimmonds
Music: “Goodbye Horses” Q Lazzarus / William Garvey

Watch the video at

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