Introducing Fiorella Rubino Remix By Noemi capsule lookbook collection. Italian plus size fashion brand Fiorella Rubino joined partnership with singer-songwriter Noemi for a capsule collaboration.
Fiorella Rubino Remix By Noemi Capsule Collab Lookbook
Noemi has designed exclusively for Fiorella Rubino her first capsule, mixing in key personnel very different styles of music and fashion: rock, folk, country, hippies. The result is a rich collection of character, versatile, perfect from morning to evening. Be inspired and the right sound to your summer.
Hair tawny, irrepressible sympathy and one maverick style: this must be the winning combination has made Noemi to join in Fiorella Rubino’s new collection. A counter-cultural choice, away from the usual, just as it always has the beloved Roman artist.
Launched by the talent X Factor and consecrated in Sanremo, the singer has re-interpreted with confidence and a lot of irony the look of the collection Autumn / Winter 2016/17 brand that is part of the Miroglio Group. Her very personal “remixes” that mixes casual wear and easy to wear with different personalities and play between rock and gypsy style and where the right fit plays a vital role.
“I love playing with fashion, try new combinations, mixing heads and Fiorella Rubino was really easy to do that,” said Noemi. “I am proud to work with a fashion brand that has” down to earth “and think of the real women who want to enhance their shapes. Someone considers imperfections, but today more than ever I find dangerous the continuous search for perfection and the authority that goes back to the classical canons of fashion. The imperfection is sexy … and makes you likable.”
“Music is influenced by different cultures and rhythms, and in turn crosses over into other industries like clothing,” says Noemi. “In the 2016 F/W collection I just gave a new twist to the Fiorella Rubino garments, playing by mixing and matching. In the meantime, working in closer contact with the brand’s designers I became passionate about design and I started reflecting on what might be my perfect collection, according to my tastes, for when I travel, between concerts, for every moment of the day, up to the most elegant situations on the stage. So we all worked together to breathe life into a collection that resembles me. A collection with a rock, folk, cosmopolitan, and feminine soul,” the artist adds. “The rock ‘n roll part of the collection is best expressed by the stone-washed denim jacket embellished with studs, or the skinny jeans with scratches and rips. Even the studded faux leather biker’s jacket is an iconic garment of us women with rock ‘n roll in our soul, but made more feminine by the embroidered flowers.”
The “Fiorella Rubino remix by Noemi” capsule collection isn’t just limited to the rock part, and tends toward new trends.
This mini collection ends with the most elegant and feminine part. “In this case, I created garments that enhance the sensuality and curves of us women. For example, georgette jumpsuits with a plunging neckline in front and lace inserts,” adds Noemi.
The partnership between Noemi and Fiorella Rubino has therefore strengthened, generating a collaboration that goes beyond merely having a celebrity spokesperson. Hans Hoegstedt, the new CEO of Miroglio Fashion, underscores this aspect: “Since we’ve started reasoning in terms of style with Noemi, the collaboration has become even stronger and more solid. She has managed to transfer her energy, vitality, creativity, and musicality, transforming all of this into a capsule collection that expresses Fiorella Rubino’s same values, a brand that has always been a flag bearer of positive, authentic values that best identify themselves with our clients”
Elisa Guidi, style manager for the Fiorella Rubino capsule collection concludes: “With Noemi a perfect harmony has formed. We are on the same wavelength. Her ideas, her tips, immediately become something concrete. Noemi is pure energy.”
The “Fiorella Rubino remix by Noemi” collection is in the 210 single brand stores throughout the nation and on the brand’s e-commerce channel: fiorellarubino.com.
The launch of the capsule collection was accompanied by a press campaign in the main fashion magazines, on the Internet, and the main radio stations.
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