Meet the new CALVIN KLEIN 205W39NYC Fall 2017 Advertising Campaign. Shot by Willy Vanderperre and styled by Olivier Rizzo, the brand revealed its first ready-to-wear campaign under Raf Simons & introduced 205W39NYC.
CALVIN KLEIN 205W39NYC Fall 17 Luxury Ready-To-Wear Collection
Shot by photographer Willy Vanderperre, the visually striking campaign presents a cast of 22 models shot against a series of billboards that feature images from last season’s CALVIN KLEIN: American Classics campaign. The billboards of the previous campaign – which include works by artist Andy Warhol – were erected in the California desert in the days leading up to the shoot. The campaign is a study in art and artifice, of the real and the imagined, the mannered world of high fashion combined with a sense of the everyday. Ultimately, the campaign explores the cinematic and romantic outsider’s view of America, something of a dream world that has become concrete for Chief Creative Officer Raf Simons and Creative Director Pieter Mulier.
The CALVIN KLEIN 205W39NYC Fall 2017 Campaign occupies an uncanny, half-waking space between filmic and the familiar, a cinematic ode to American heritage, its pageantry and its poignancy.
Billboard artwork: Andy Warhol, Elvis 11 Times (Studio Type), 1963 © The Andy Warhol Foundation / ARS, photographed at The Andy Warhol Museum, Pittsburgh
CALVIN KLEIN 205W39NYC Fall 2017: photographed May 2017, Mojave Desert, California
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