Alexa Chung is the chosen model on the latest Longchamp Spring/Summer 2015 collection campaign. It’s the third time for her to represent the French luxury fashion house’s advertisement.
Shot by British photographer Max Vadukul at the Marseille Modulor, Centre d’art de la Cité Radieuse, France, the it girl poses on modern chic metropolitan allure wearing trendy pastel colored clothes. At the center of the shots, next to Alexa, the Le Pliage Héritage, Longchamp’s iconic it bag. The star shows off the blue version paired with a mini dress and stylish flat shoes and sneakers, while on another session also red bomber jacket and black shorts.
“This is my third campaign for Longchamp. I love to pose for Longchamp. I love the ready-to-wear of Longchamp. I find their iconic handbags, especially the new Le Pliage Héritage collection. And I like about them; is that they are working with fantastic artists. They place great importance in art. Our relationship has always been very pleasant, very rewarding, and I love the films we make together. It’s true! Supercool. Super cool. So nice. Today, we turn in a fantastic place designed by an architect called Le Corbusier. It is a pleasure to be here! The space is very stimulating. And I really like the exhibition Buren held now. It is very good! It really is a … more for the shooting.” Alexa Chung explained. “I appreciate being associated with such an iconic projects, I love the bags, I love France. I speak French. I love Longchamp.” She added.
Ora-ïto, the designer and creator of MAMO, Marseille said “the work of Buren is a great match, and with such a strong image, it’s a very appealing to shoot. It’s true that the interaction of the play of the mirrors, and Alexa Chung, with the Longchamp bags and ready-to-wear, meshes perfectly, with the exhibition of the colors. It creates very strong graphic language.”
Discover here the exclusive previews of Le Pliage Héritage tote bags and the backstage images from the making of. And here also to watch the official video of Longchamp Spring/Summer 2015 Ad Campaign starring Alexa Chung!
Images source: www.facebook.com/longchamp