Introducing adidas Originals x AW Season 2 – Adidas Originals by Alexander Wang to launch the second season edition in July 29 in New York and globally August 5.
adidas Originals x AW Season 2 – First Look!
A first look at #adidasOriginalsxAW Season 2, fusing contrasting experiences – raving and cycling – to present the story of a tribe of bike messengers. Drop 1 will be available this Saturday, July 29, exclusively in NYC. Shop from product wild postings around the city by texting 917-512-7715 with the code information found on posters. … Available worldwide August 5. … Director: @ryanstaake
The expected collaborator will invade the streets of New York from July 29, according to the new enigmatic teaser. A mysterious hooded gang who, at nightfall, paces the streets of New York by mountain bike to paste posters to the wild: it is the intriguing pitch of the new campaign Adidas by Alexander Wang that for its second edition sees things in great.
And for good reason, for its launch on July 29, the unisex sportswear collection of the most desirable fashion collaboration will be delivered in an unconventional fashion. Fans of the three-band brand will be able to order the pieces of the collab by sending a simple SMS to the number indicated on these famous posters, present in some streets of Big Apple. And as in the micro-film, The deliveries will be carried out by the relentless bicycle. Or how to make the street the new pop-up store in vogue.
Andreea Diaconu & Derek Blasberg for Tod’s Autumn Winter 2017–2018 Campaign